Oregon’s new advertising slogan Highlights climate of idealism.
The beaver is a new state slogan: “Oregon. We Love Dreamers. ”
The currency is unveiled today by Ted Kulongoski Dir office as part of a campaign more aggressively in the market.
The slogan - which replaces the former “different things this” keyword - was by Wieden + Kennedy, the famous company of Portland, advertising, invented “Just Do It” for Nike.
“Dreamer” slogan and a number of examples of messages that are on the Oregon Business Summit today in Portland, for many purposes, including tourism, economy recruitment and product marketing.
Dan Wieden, a company ad-founder, said the campaign is built around the basic sense of idealism “, defines the culture of Oregon. Accordingly, as advertising boasts …
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