Hardees liaison with mobile users
In order to increase revenue and reduce costs, 1945 Hardee’s units, their headquarters here, offers buy-one-man-one-free-offers to consumers in Indianapolis and St. Louis, use pare-Cell Inc. mobile-coupon service for mobile phones Science and wireless devices.114 customers participating restaurants, Hardee’s have access to good digital on its site compatible wireless PDA or mobile phones by downloading free software www.cellfire.com surf or ancillary activities “Cell barrier Express” Web page about this URL. They show a cashier the code on their mobile devices to screen redeem coupons for Hardee’s Buffalo Chicken sandwich, biscuits monsters or grandparents Chile Fries.
We are always interested, while trying, experience with new technologies, “said Brad Haley, Executive Vice President of Marketing at Hardee’s. Consumer Response question of the promotion, launched on February 19, he said:” It is still too early to speak.
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